Comparison
gadspilot vs alternatives
Side-by-side table updated 05/2026. Numbers from public websites + direct hands-on tests of each product. If you spot an error, let us know: ceo@lws.fr.
Platforms covered
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| Google Ads | ✓ 76 tools | ✓ ~15 tools | ✓ | ✓ ~10 tools (read) | ✗ no native | ✓ full UI |
| Google Search Console | ✓ 16 tools | ✗ | partial | ✗ | ✗ | ✓ separate UI |
| Meta Ads (FB / Instagram) | ✓ 14 tools | ✗ | ✓ | ✗ | ✗ | ✓ separate UI |
| Separate MCP endpoints (RFC 8707) | ✓ 3 endpoints | 1 only | ✗ | 1 only | N/A | N/A |
Data freshness
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| Real-time API | ✓ | ✗ 24h cache | 1h cache | ✓ | manual | ✓ |
| No campaign data storage | ✓ live forward | ✗ | ✗ | ✓ | ? | N/A |
Write capabilities
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| Write tools (create/update/pause) | ✓ 43 tools | plan-limited | ✓ | ✗ read-only | ✗ | ✓ |
| Dry-run by default (safety) | ✓ per account | — | ✗ | N/A | N/A | N/A |
| Write audit trail | ✓ 100% | partial | ✓ | N/A | ✗ | ✓ change history |
Agent memory
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| Persistent notes per campaign | ✓ get_notes / add_note | ✗ | ✗ | ✗ | manual | ✗ |
| gadspilot change log readable by AI | ✓ get_local_change_log | ✗ | ✗ | ✗ | ✗ | ✗ |
| Cross-tool report history (audits / LP / chats) | ✓ archived + reloadable | partial | ✓ paid plan | ✗ | ✗ | ✗ |
| Operating rules injected in system prompt | ✓ 8 rules | ✗ | ✗ | ✗ | manual | N/A |
Multi-account & teams
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| Multi-account in a single URL | ✓ | plan-dependent | ✓ | manual | ✗ | MCC required |
| MCC required? | No | recommended | Yes | Yes | ? | Yes for multi |
| Per-account write toggle | ✓ | ✗ | ✓ | N/A | ✗ | N/A |
Security & GDPR
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| OAuth 2.1 + PKCE | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Tokens encrypted at rest | ✓ AES-256-CBC | ? | ? | ✓ | OpenAI | |
| EU hosting | ✓ France ISO 27001 | ✗ US | ✓ EU | Google Cloud | ✗ US | |
| AI consent audit trail (GDPR) | ✓ per account | ✗ | ? | N/A | ✗ | N/A |
Performance Max management (the hardest part of Google Ads)
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| Read PMax negatives (shared lists + brand exclusions) | ✓ all 4 sources unified | ✗ | partial | ✗ | ✗ | ✓ but UI-only |
| Write PMax negatives via shared sets (the only way) | ✓ 5 dedicated tools | ✗ | ✗ | ✗ read-only | ✗ | ✓ UI only |
| Asset group signals (search themes + audiences) | ✓ add/remove/list | ✗ | ✗ | ✗ | ✗ | ✓ UI only |
| Asset group asset link/unlink (refresh creas) | ✓ | ✗ | ✗ | ✗ | ✗ | ✓ UI only |
| PMax search term categories (insights) | ✓ tab + AI context | ✗ | ✗ | ✗ | ✗ | ✓ UI only |
| PMax asset performance ratings (BEST/GOOD/LOW) | ✓ tab + AI context | ✗ | ✗ | ✗ | ✗ | ✓ UI only |
Standalone marketing tools (no MCP needed)
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| AI SEO Audit (multi-prompt, scored) | ✓ 30+ prompts, $0.01-0.05/run | ✗ | ✗ | ✗ | ✗ | ✗ |
| Google Algorithm Updates tracker | ✓ 3 sources, plotted on chart | ✗ | ✗ | ✗ | ✗ | ✗ Status page only |
| Landing Page Analyzer (5 dimensions) | ✓ AI + PSI + brief by email | ✗ | partial | ✗ | ✗ | ✗ |
| Account Targets (CPA/ROAS) tracked vs actual | ✓ per account + per campaign | ✗ | partial | ✗ | ✗ | ✗ Google only sees bid targets |
| Branded SEO report (DOCX/PDF/MD) | ✓ pandoc + DomPDF | ✗ | CSV only | ✗ | ✗ | ✗ |
| Email reports to clients (1 click) | ✓ branded + Reply-To | ✗ | paid plan only | ✗ | ✗ | ✗ manual export |
Pricing & terms
| Criterion |
gadspilot
This page
|
Adspirer
adspirer.com
|
Markifact
markifact.com
|
Google MCP
official Google
|
Custom GPT
OpenAI ChatGPT
|
Google Ads UI
baseline
|
|---|---|---|---|---|---|---|
| Price | Free | $485-2000/yr | $99-499/mo | Free | ChatGPT Plus $20/mo | Free |
| Tools/month limit | None | plan-dependent | plan-dependent | Google API quotas | OpenAI quotas | None |
| Self-hosted possible | ✓ open source | ✗ | ✗ | open source | ✗ | N/A |
When to choose gadspilot
- ✓ You work on Google Ads + SEO or + Meta and want Claude to cross-reference all 3 sources without switching tools.
- ✓ You want a built-in AI SEO audit (30+ prompts) and algorithm updates plotted on your chart — not just MCP tools to manually wire.
- ✓ You want Claude to remember what was done on your campaigns, not rediscover everything each session.
- ✓ You want safe writes (dry-run by default, audit trail, per-account write disable).
- ✓ Your data must stay in the EU (GDPR).
- ✓ You refuse to pay $500-2000/year for what should be commodity tooling.
When to choose something else
- → Adspirer: if you already have a workflow around Adspirer and the 24h cache is fine for you.
- → Markifact: if you want a full marketing automation platform beyond MCP (workflows, visual alerting).
- → Google official MCP: if you only need read-only and trust Google's tooling.
- → Custom GPT: if you only use ChatGPT (no Claude / Cursor / other MCP clients) and accept the latency and lack of writes.
