Documentation
Connect your marketing data to Claude, ChatGPT and other LLMs.
Meta Ads Insights
Built-in page to visualize a Meta Ads ad account's performance. URL: /meta/{id}/insights or "Insights" button on the account card in /meta.
Filters
- Campaign: selector with visual health (green/yellow/red based on ROAS) + name search
- Date range: Last 7 / 30 / 90 days
7 KPI cards
More KPIs than GSC because Meta covers the full media-buying funnel:
| KPI | Formula |
|---|---|
| Spend | Σ spend |
| Revenue | Σ purchase value (omni_purchase or pixel purchase) |
| Purchases | Σ purchase count |
| Clicks | Σ clicks |
| CTR | clicks / impressions × 100 |
| CPM | spend / impressions × 1000 |
| ROAS | revenue / spend |
ℹ
Meta returns multiple "purchase" types:
omni_purchase (multi-channel), purchase (Facebook standard event), offsite_conversion.fb_pixel_purchase (custom Pixel). gadspilot picks the first available in this order for consistency.Daily chart
Spend bars + Revenue line + Purchases line over the selected period. Period-over-period comparison in dashed lines (prior 7d / 30d / 90d).
Campaign list
Below the chart, table of all campaigns with color-coded health, spend, ROAS, CPM, CTR. Clickable for drill-down (opens the campaign filter).
"Personalized AI analysis ✨" button
System prompt specialized for Meta media buying. See AI Analysis.